Daisy has over 20 years’ experience in branding, having set up the Digital Department at Imagination – Europe’s largest brand experience agency.

In 2018, Daisy set up social enterprise Make (Good) Trouble, a digital media production company where every project is co-created by young people. The company aims to give teenagers the resilience, tools and courage to make a difference in their locality and in the world. Together, they make thought-provoking programmes, delivered via digital and broadcast media, to inspire teens and parents everywhere to understand each other better, and to be the change they want to see in society.