Sam Knowles is the Founder & MD of data storytelling consultancy, Insight Agents.

He helps all sorts of organisations make smarter use of data – in the questions they ask, in how they surface insights to understand those they seek to influence, and in the stories that they tell. A sought-after speaker, trainer, and consultant, Sam is the author of the ‘Using Data Better’ trilogy of books with Routledge, which comprises the best-selling Narrative by Numbers (2018), the critically-acclaimed How To Be Insightful (2020), and summer 2022’s much-anticipated Asking Smarter Questions.

He is the co-founder and co-host of the Small Data Forum podcast and a Fellow of both the RSA and Professional Speaking Association.